Here at Tripod we’re keen on creativity, and for us GRAFT really personifies that.
Being masters in Motion Graphics and Post Production (as well as making the office laugh!), we thought they were the perfect start-up to help grow and develop in our new affordable-rates Creative and Digital Industries work-space!
GRAFT chose to make Tripod, our Brixton based CDI co-working space, home earlier this year and we are loving having them as a tenant.
We borrowed Shane o’Doherty, GRAFT Creative Director Motion, to find out a little more about what they do. Here’s what he had to tell us…
What do your team do and what makes your business/product unique or special?
We edit and animate films for advertising - our style is to create emotion and energy through film and animation. Our clients come to us to find a new way of telling their story, and we're happy to say that they often come again and again!
Describe a typical day for you?
I answer client emails and speak to them over the phone first thing, then I check in with the team here. We have a staff of four in the office and lots of freelancers who work from home. After that we pick a playlist, pump it out on the office speaker (maybe grab a quick cup of tea), and get down to the job at hand!
I'm an animator and my business partner Rob is an editor, so we will be working on an ad, a short documentary or something for social media. Whatever our clients ask for really! We keep conversation flowing in the office. Everyone has equal say and we find that the best creative ideas come out of off-hand suggestions. We like to get a bit "Art Attack" in our approach and see what magic happens!
What makes your day the most productive?
Hands down - Variety. I've worked for small companies and large companies and I've seen the same thing in both. People do a good job, then they're asked to do it again but faster, and then again. That's a sure way to burn out. We work hard here. But we might be animating one week then working on a presentation for a big client pitch the next. We work in-house with our bigger clients, and then back at our awesome at little office at Tripod in Brixton for others.
Even day is a challenge, and our work reflects just how switched on this lifestyle keeps us!
GRAFT are based in an office at Tripod, our new CDI Co-working space in central Brixton. All offices are taken, however we currently have hot-desks available for individuals and small teams. At £135 per calendar month these are way below market rents. Please click here to apply for a space or alternatively email email@example.com for more information.